Guidelines & Standards
In a hurry?
Please reference our Quick Guide PDF for a brief overview of the Branding Guidelines.
Reference Documents
All of our brand and identity standards are available in these two documents:
- 91Ï㽶ÊÓƵ Brand Guidelines, which pertains to anything and everything under the JU umbrella, except Athletics
- Jacksonville Dolphins Brand Identity Usage & Style Guide, which pertains to anything and everything under the umbrella of 91Ï㽶ÊÓƵ Athletics
We also offer standards and guides on specialized topics:
- University policies on media, social media, and the web
- Social media best practices and training
- Web site resources and tutorials
Visual Style
Colors
These are the official colors of 91Ï㽶ÊÓƵ, including the Jacksonville Dolphins.
Primary Colors
Green
PMS: 3305 C
CMYK: 92 45 69 42
RGB: 0 88 71
HEX: #004d40
White
CMYK: 0 0 0 0
RGB: 255 255 255
HEX: #ffffff
Secondary Colors
Gold
PMS: 4525
CMYK: 23 23 56 0
RGB: 200 183 133
HEX: #ab9767
Silver
PMS: Cool Gray 5
CMYK: 30 25 25 0
RGB: 179 178 177
HEX: #b2b3b2
Typography
91Ï㽶ÊÓƵ's primary typeface is Adobe Caslon Pro. This typeface is a classic, universal, and widely recognized serif font available on most platforms. It is well-suited for large bodies of text.
Our secondary typeface is Univers LT STD. This is a highly legible font that lends itself well to headlines, packaging, signage, and digital communications.
Email Signature
Recommended Signature
First and last name, including credentials
Position Title
Department
91Ï㽶ÊÓƵ
Phone number with area code
Email address
(Download the JU logo for an email signature.)
Example Signature
Katie Jackson, M.A.
Director of Digital Marketing
Marketing & Communications
91Ï㽶ÊÓƵ
(904) 256-7133
kjackso21@ju.edu
Recommended Formatting
Typeface: Calibri Body, Arial or Times New Roman
Size: Font size 11 or 12
Font color: Black
Background: Plain white/no image
Do & Don't
- Add inspirational quotes
- Add animations or images besides the JU logo
- Use any color besides black
- Use fonts besides the recommended typefaces above
- Use the athletics logo unless you work in athletics
Instructions to Change Your Signature
PC Users
Go to:
- Message
- Signatures
- Under edit signature compose or edit your signature, and copy and paste the JU logo here
Mac Users
Go to:
- Preferences
- Signatures
- Select Standard
- Make edits or create your signature, and copy and paste the JU logo here
Have a question? Help is a click away.
There’s a lot here, we know. Why bother? Because a powerful, recognizable, consistent brand benefits everyone at JU. If you need help sorting all this out, please contact us!
The Office of Marketing & Communications is your in-house, full-service communication agency, and we're here to help you with everything from marketing research and strategy to writing and design to websites and social media. We want to empower you to tell the JU story.