Faculty and Staff Directory
Dr. Irina Toteva
Assistant Professor of Marketing
- Email address itoteva@ju.edu
- Telephone number 904-256-7455
Biography
Dr. Irina T. Toteva is an Assistant Professor of Marketing at JU鈥檚 Davis College of Business and Technology. She received her Ph.D. in Marketing from Florida Atlantic University and her B.S. in Business Administration (Marketing major, Economics minor) from University of Florida. Previously, she was an Assistant Professor of Marketing at Georgia Southwestern State University, Americus, Ga. She also brings industry experience from the retail and banking sectors. Her research interests include emotions and the self-concept, advertising effects, and brand loyalty in consumer behavior. A recent project investigates people鈥檚 perceptions and motivations for using generative AI. She has presented her research at numerous conferences and published in top marketing journals such as the Journal of Brand Management and the Journal of Retailing and Consumer Services.
Education
Ph.D., Marketing, Florida Atlantic University
B.S., Business Administration in Marketing (Economics minor), University of Florida, graduated summa cum laude
Academic Experience
Assistant Professor of Marketing, Davis College of Business & Technology, Jacksonville University, 2023-Present
Assistant Professor of Marketing, College of Business & Computing, Georgia Southwestern State University, 2018-2023
Research Assistant and Lecturer (as part of the completion of a Ph.D. program), Florida Atlantic University, 2013-2018
Professional Experience
Banker and Service Manager, Wells Fargo Bank N.A.
Sales and Showroom Manager, City Furniture and Ashley Home-stores
Recent Research
Toteva, Irina, T., Savas-Hall, Selen, Hall, Justin. R. (2023) 鈥淪elf-concept and brand loyalty: Insights from major life events and coping mechanisms鈥�, Journal of Brand Management
Toteva, Irina, T., Lutz, Richard, J., Shaw, Eric. (2022) 鈥淧erceived Control and (Un)structured Consumption,鈥� Journal of Contemporary Business Issues
Toteva, Irina, T., Lutz, Richard, J., Shaw, Eric. (2021) 鈥淭he Curious Case of Productivity Orientation: The Influence of Advertising Stimuli on Affect and Preference for Subscription Boxes鈥�, Journal of Retailing and Consumer Services.